Global 
An Italian Brand Inspired by the North
Despite the frequent association with the Arctic and the prominent use of the Norwegian flag, Napapijri is, in fact, an Italian brand. It was founded in Aosta, a region tucked into the Alps, just below Europe’s highest peak. The name “Napapijri” is a variation of a Finnish word for “Arctic Circle”, chosen to reflect the spirit of cold climates, polar expeditions, and enduring curiosity.The brand launched with a single product: a hard-wearing, waxed canvas travel bag designed to perform in extreme conditions. That bag captured the essence of the brand, technical yet refined, rugged yet considered, and laid the foundation for what would become one of the most recognisable names in outdoor fashion.
About the Iconic Napapijri Jackets
It wasn’t long before Napapijri evolved from accessories into outerwear, where it found its true stride. The breakthrough came in the early '90s with the launch of the Napapijri Skidoo jacket, a pullover-style anorak designed to defy alpine weather while turning heads on city streets.Soon after came the Rainforest jacket, equally iconic with its minimalist silhouette, kangaroo pocket, and bold Napapijri logo across the chest. These jackets captured the attention of style-conscious adventurers, creatives, and outdoor enthusiasts alike. What set them apart was their balance, functional without looking technical, fashion-forward without compromising performance.
Today, these pieces remain essential to the Napapijri identity, continually reimagined through modern collections such as the Circular Series, which prioritises recyclability and responsible material sourcing.
From Outerwear to Everyday Lifestyle
While Napapijri jackets may be the brand’s best-known pieces, its offering has grown far beyond outerwear. Today, Napapijri delivers full lifestyle collections that include technical fleeces, cargo trousers, organic cotton T-shirts, backpacks, and footwear.The product range strikes a balance between utility and aesthetic, minimalist silhouettes, functional materials, and statement graphics coexist across seasonal collections. This evolution has enabled Napapijri to attract a broader audience, appealing to those who value both design innovation and cultural integrity.
Collaborations with contemporary artists and designers continue to infuse the brand’s offerings with creative energy, ensuring Napapijri remains relevant to younger, globally minded consumers who demand more from the brands they wear.
The Meaning Behind the Napapijri Logo
The Napapijri logo is more than just a name, it’s part of the brand’s storytelling. And perhaps no detail is more instantly recognisable than the Norwegian flag stitched across every jacket.This flag isn’t a claim of origin but a tribute to the spirit of exploration, referencing legendary polar expeditions and pioneers like Roald Amundsen. For Napapijri, Norway represents resilience, curiosity, and a deep respect for the natural world. The juxtaposition of Italian design and Norwegian brand influence gives Napapijri its distinctive identity: a European hybrid rooted in culture, craftsmanship, and discovery.
About Napapijri Geographic
Across its collections, the phrase "Napapijri Geographic" appears often, but it’s not just a design element. It’s a declaration of the brand’s global perspective. Napapijri was never about one place; it was about all areas. It is designed for the world’s travellers, thinkers, creators, and explorers, people who cross boundaries both physically and culturally.This spirit of internationalism lives in every detail, from silhouettes designed for movement to campaigns rooted in sustainability and shared human values. Whether on alpine slopes or in city centres, Napapijri clothing speaks a universal language.
Is Napapijri Sustainable?
Since 2015, Napapijri has been 100% animal-free. The brand replaced down and fur with THERMO-FIBRE™, an innovative, lightweight alternative that delivers high thermal insulation with none of the environmental compromise. Its Circular Series, launched in recent years, is one of the brand’s boldest steps yet. Using ECONYL® regenerated nylon, crafted from ocean plastic and industrial waste, Napapijri created fully recyclable garments that can be returned through a take-back program and remade into new products.This level of innovation hasn’t gone unnoticed. The brand’s Circular Series received Cradle to Cradle Gold certification, an industry-leading recognition that considers environmental impact across materials, energy use, and labour practices.
More than 50% of Napapijri's current collections are made with recycled or responsibly sourced materials, and the brand is actively helping its parent company, VF Corporation, meet ambitious climate targets. In an era where sustainability is often an afterthought, Napapijri is making it a design principle.
Stocking Napapijri Clothing with Bundlex
For retailers, Napapijri presents a powerful opportunity: a globally recognised, style-led brand with technical credibility and cultural relevance.At Bundlex, we’re proud to offer a curated selection of wholesale Napapijri clothing, giving retailers access to original pieces at unbeatable prices. From bestselling outerwear to seasonal staples, our collection includes everything you need to bring this iconic brand into your store.
With low minimum order requirements, fast shipping, and flexible buying options, Bundlex makes it easy to stay stocked with the latest from Napapijri, all verified and ready to ship from our warehouses across Europe.
Final Thoughts
From a single travel bag to a global legacy, Napapijri clothing has consistently merged heritage with progress. It’s a brand that designs not just for where people go, but for how they want to feel when they get there. Confident. Prepared. Inspired.With Bundlex, you can bring that spirit into your store. Explore our full selection of wholesale Napapijri clothing today and give your customers a brand that’s rich in story, driven by sustainability, and ready for the future.
